1. What do people really need, that they don't have right now?
Strategy - Why's Ideation
- Wheelchair users do not have adequate protection from rain and sun.
- Our target audiences may have trembling hands and lack of grip strength umbrellas could be difficult to
open and close
- Can’t stop buying them because users could forget them somewhere
- Hands get cold when you walk with an umbrella and its cold
- Umbrellas are not windproof and break easily
- They’re annoying to carry
2. What are the problems that they are facing, that they have no idea they’re facing?
Strategy - How Might We
- How might we make the experience of harsh weather conditions with an umbrella effortless?
- How might we redesign the umbrella to better fit the needs of people in wheelchairs?
- How might we provide people who use powered wheelchairs a solution for full weather coverage?
- How might we resolve the discomfort in a person’s day-to-day activities?
- How might we create a device that protects the user from the rain and sun?
- How might we design a new form of portable shelter from the elements?
- How might we provide user the full directional control of the device’s motion though an intuitively placed
joystick on wheelchair component?
How might we redesign the umbrella to better fit the needs of people in wheelchairs?
3. What are the problems that they are facing, that they have no idea they’re facing?
- Lack of trust in solutions that do not provide ample coverage.
- Lack of control of the situation.
4. How to show that the problem is not just a problem, but a necessity to be solved?
What user thinks he is buying versus what he is actually buying are two very different things. For example you think you’re buying an umbrella but at the end of the day you’re buying the satisfaction that you get after happily reaching home without getting wet in the rains and not having to make that effort to drying yourself. And then solving for that “one” necessity . The one necessity is the satisfaction and happiness that we want our user to feel after they use our product.
5. How to target that need?
- Triggers (most receptive)
- Fulfilling need
- Providing Information (most receptive)